How AI Decides Which Experts to Recommend
— and What to Focus on Now
{On-Demand Workshop Replay}
January 15 AI Visibility Workshop with Amy Yamada & Ken Droz
This Is One of Those Early-Shift Moments
Every so often, the way people discover and choose experts fundamentally changes.
This is one of those moments.
As AI becomes the first place people go to ask:
- “Who can help me with this?”
- “Who’s the best expert for…?”
- “Who should I trust?”
…the businesses that are clearly understood are surfaced first.
The ones that aren’t?
They’re quietly skipped… not because they lack experience or results, but because AI can’t confidently interpret what they do.
Why This Replay Matters
The way people search for support is changing, and across industries, website traffic is down.
More and more, people aren’t Googling or scrolling to find answers.
They’re asking AI tools like ChatGPT, Claude, Gemini, and Perplexity directly.
Here’s the part most entrepreneurs don’t realize yet:
AI doesn’t prioritize popularity or presence.
It prioritizes clarity and structure.
AI doesn’t infer meaning the way humans do.
If your expertise and positioning aren’t clearly expressed, AI fills in the gaps - often incorrectly.
Inside this replay, you’ll see how AI is actually interpreting expert businesses today, and why visibility is shifting from presence to legibility.
What You’ll Learn
In this clarity-first workshop, Amy and Ken explore:
- How AI interprets expert businesses (in simple, human language)
- Why visibility is no longer about posting more or being everywhere
- The difference between being visible and being accurately understood
- Why strong, established businesses are often misrepresented by AI
- What actually matters now as AI-driven discovery grows
- Where to focus next - without hustling harder or chasing tactics
If visibility has felt less predictable or harder to rely on, this replay will explain what’s happening behind the scenes - and what actually matters now.
Next Step: Build Your AI Authority Foundation
If this training resonated, the most natural next step isn’t doing more — it’s getting personalized clarity for your business.
Introducing… AI Authority Clarity Sessions
This is a focused, done-with-you engagement designed to help you translate your expertise into clarity AI can understand - whether your website is live, in progress, or being rebuilt.
What’s included:
- Two 45-minute private strategy sessions with Amy
- Review of your messaging, positioning, and direction
- Clear guidance on what needs to be expressed on your core pages
- Access to the Website Schema Builder GPT
(developer-ready schema for home, about, and services) - The AI Authority Foundation Checklist
- A clear roadmap for what to finalize now — and what can wait
This is not a technical build or a long program. It’s about helping you stop guessing and move forward with confidence as we head into 2026.
Because these are private 1:1 sessions, availability is limited.
Enrollment is intentionally capped to ensure focused, high-touch support.
Learn more & enroll in AI Authority Clarity Sessions
MEET YOUR PRESENTERS
Amy Yamada is a keynote speaker and AI Visibility strategist who helps entrepreneurs articulate their true message and become clearly understood in the new era of AI-driven discovery. With 25 years of experience in marketing, communication, and entrepreneurship, she blends emotional intelligence with emerging AI strategy to help leaders clarify their voice, elevate their visibility, and position themselves as the trusted choice across today’s AI platforms.
Amy specializes in the human side of AI Visibility – teaching entrepreneurs how to translate their story, strengths, and expertise into structured metadata, schema, and GEO elements so AI can accurately represent and recommend their work.
